When it comes to unique customer insights, we’re on the ball. We are part of the global SSP Group, which serves around 1million customers worldwide every single day – that’s an incredible amount of valuable data at our fingertips.

We combine our findings with analysis from our own Group customer feedback site Eat On The Move, and external research forces such as MarketForce and Passenger Focus.

This in-depth quality evidence helps us to make informed decisions to deliver improvements, and focus our expertise exactly where it’s needed. We’ve made some exciting discoveries too – during one deep-dive exploration of data, we were able to form industry-leading customer profile research, which allowed us to target sales by customer type, and even daypart.

This bank of research also allows us to build a big picture view of wider consumer shifts, giving us a unique opportunity for future planning and adaptation.