SSP, a leading operator of food and beverage brands in travel locations worldwide, has won a five plus five year deal valued at approximately £48 million over ten years to operate six new units at Shenyang Taoxian International Airport, China.
The brands featured will be nationally and internationally well-known brands Ajisen Ramen, Yon Ho, and Yoshinoya, alongside locally popular names Happy Gimbaq, Da Qing Hua, and Gang Zai. Almost half of the 1,300 square metre new facility will be on the domestic landside departure mezzanine, while the remainder is located in the airside mezzanine precinct.
Commenting on the deal, Chris Rayner, CEO of SSP Asia Pacific said, “This important contract win will give us a strategic foothold in the rapidly growing Northeastern part of China, where we will continue to target further expansion of our business. The new units will be a mix of international, national and local brands based on our consumer research findings and I am certain they will provide visitors to Shenyang International Airport with a great variety of food and beverage experiences. Today’s announcement demonstrates SSP’s ambition to grow both in large and medium sized airports, and further reinforces our market leading position in China.”
The new units are scheduled to begin trading in 2016.
The full brand line up is:
- Leading Japanese noodle brand Ajisen Ramen offers a versatile range of Asia’s favourite dishes in a fast-food format. Established in 1968, today the brand is the leading ramen chain in Japan, and operates at more than 600 stores across Asia. In 2015, the company plans to open 70 new restaurants, and aims to increase its estate to 1,000 sites.
- Yon Ho was founded in Taipei, Taiwan in 1982, and is one of the most well-known Chinese style fast-food chains. Famous for its healthy and original flavoured You Tiao (deep-fried dough sticks), Chinese breakfast staples rice balls, soya milk and Taiwanese snacks, the brand can now be found at around 500 locations across China.
- Yoshinoya, which was established in 1899, is one of Japan’s best-known beef-rice brands. It has over 1,500 outlets across the world, and more than 500 of these are in mainland China.
- Korean concept Happy Gimbaq serves stone-pot rice, stir-fried rice and niangao (Chinese New Year cake) as well as the gimbaq (steamed white rice rolled in laver seaweed) from which the brand takes its name.
- Da Qing Hua was one of northern China’s first dumpling restaurant chains. It is China’s best-known dumpling brand, with more than 100 stores in over 40 cities.
- Gang Zai was the first Hong Kong style café to open in Shenyang. Today there are six Gang Zai cafés in Shenyang and two nearby.
Shenyang is the capital of Liaoning province in northeastern China. Shenyang Taoxian International Airport is located about 20km south of the city centre, and serves nearly 13 million passengers per year.
