SSP, a leading operator of food and beverage brands in travel locations worldwide, has won a five-year contract valued at approximately £41 million to operate nine bakery and snack outlets at Frankfurt Airport. The new units, which are located both landside and airside in the airport’s Terminal 1, will open between 2016 and 2018.
The win will see the company open seven new units featuring well-known German premium bakery chains including Ditsch and two Heberer Traditional Bakeries which will be located airside, as well as one Wiener Feinbäcker Heberer located landside. In addition, two well-known bakery names, German high-street favourite self-service bakery Backwerk and two outlets of French-inspired premium brand Le Crobag, will make their first appearance at Frankfurt Airport. It will also continue to operate two existing SSP outlets – a mobile perfect day café and bakery Kamps Backstube.
Ute Pohl, senior vice president of airport retailing at Fraport, the operator of Frankfurt Airport said; “This new venture underscores SSP’s role as a strong partner, which has the capability and knowledge to understand the needs of our customers. SSP’s ability to enhance the units with a stronger take away focus, as well as high levels of food service and operational excellence will undoubtedly drive sales in this very busy terminal.”
Cornelius Everke, CEO of SSP DACH and FRABEL, said; “SSP’s well-balanced brand offer, meeting the needs of all relevant customer groups at the terminal, was instrumental in securing the new deal. SSP has operated at Frankfurt Airport for almost a decade, and we are delighted to be building on our relationship with the team here. The brand mix we proposed for this initiative was precisely tailored for Frankfurt, and contains an outstanding line-up.”
